For decades,
people have justified
fireworks
by saying they love
the show they give us.
Now, we have drone displays
which can provide
even more magnificent shows,
but without the danger
or the loud booms.
This has forced people
to admit
the danger,
the loud booms,
the blowing up of sh*t
was a big part
of the appeal of fireworks.
They don’t want
safer
or quieter
or less destructive.
Ensure the ‘improvements’
you’re building
into your products/services
are truly desired.
Less destructive,
for some products,
isn’t necessarily better.