Most business builders
are skilled at looking
at probabilities.
But we tend to
focus on the scenario
with the highest probability
of happening.
If there’s a 70% chance
our new product will succeed,
for example,
we prepare only
for that scenario
and we launch the product
assuming it WILL succeed.
But what if the 30% probability scenario
becomes reality?
What if our product fails?
What if our business
can’t survive that failure?
Should we still launch
that product?
Is the upside
worth that risk?
These are questions
we should be asking.
Consider ALL scenarios
when making a decision.
Mitigate your risks
if the worst case scenarios
become reality.
And ensure the upsides
of taking action
are worth the possible downsides.
Live to business build
another day.