The US Could Be YOUR World

Yesterday,
I talked about
how the US is a tiny percentage
of the world
and
how we should ensure
our promotions
aren’t US specific.

IF we have
an international customer base.

You might not have
an international customer base.
Your online (or bricks and mortar) business
might only serve the US
or
your State
or
your city
or
your neighborhood.

That’s okay.
No.
It might be more than okay.
It might be great
for you and your business.

Online businesses
don’t have to serve everyone
who happens to be online.
They can serve
neighborhoods
or cities
or other specific regions.

Your online business
doesn’t have to be
international.