A future entrepreneur
talked with me
yesterday.
He wanted to open
a restaurant.
Had he ever
worked in a restaurant?
No.
But he’d
‘done his research.’
Here’s the issue
with ‘doing your research’
without working in the industry
– there are hundreds
or perhaps thousands of
bits of insider knowledge
the people you talk with
won’t tell you.
Why?
Because for them,
that knowledge is like breathing.
They don’t think about it.
It just…is.
But for you,
that knowledge
could be the difference
between your business
failing or succeeding.
And everyone you work with
will expect you,
as the business’s founder,
to know about it.
If you don’t know about it,
at best,
you’ll look like a dumb a$$.
At worst,
you’ll destroy your business.
Take a business cycle
(for the restaurant business,
that would be a year
as business over the December holidays
is MUCH different from
business over the summer months)
and work in the industry.
You can do this part time.
The lessons learned
will be more than worth
the time spent.