A loved one is selling his house.
He has noticed that the most traffic
in his neighborhood
has been going to the lowest priced house
and the highest priced house.
Why?
Because pricing MEANS something
to the buyers.
The lowest priced house is seen as value,
the highest as premium,
the middle of the pack?
Not seen at all.
Pricing is part of the marketing mix
for a reason.
Pay attention to where you price.