It is the reality
of business building
that some businesses
won’t survive.
I once worked
for one of the largest
beverage companies in the world.
The company had over a century
of history
in developing products.
We spent millions of dollars
testing if a product
would work or not.
And fewer than
1 in 10 products
survived.
Business failure is tough
but it isn’t a failure of YOU.
It is just part of building businesses.
And it isn’t completely wasted
time or money or other resources.
One of the (many) things
that gives me peace
when products and companies fail
is…
the money invested
isn’t ever lost.
It is transferred.
It paid salaries, for example.
Someone put food
on their table
because we started that company.
It built other businesses,
as another example.
Suppliers were paid
and those funds
might have made a difference
in THOSE companies.
Even failed companies
contribute to the world.
Remember that.