Have you ever seen an invention
and thought “I could have come up with that?”
Odds are,
that is untrue.
The reason no one thought of that invention before
was because that entrepreneur had the unique combination
of skills and insights
to uncover it.
On ChurchOfTheCustomer,
David Vinjamuri, author of Accidental Branding,
talks about how most successful entrepreneurs
came to realize that
“he or she was uniquely position to solve a problem.”
Does that mean you’re out of luck?
No.
Because you also are in a unique position
to solve a problem.
You simply haven’t uncovered the problem yet.