Climate reality is
currently
bad
and it is predicted
to become much worse.
There’s a never-ending conversation
in the climate change spheres
about whether or not
reality is too bad
for people to handle
and debating if scientists should try
to ‘soften’ it
with…well…happy lies.
This is so f*ckin’ patronizing.
And unhelpful.
I’m building businesses.
I want to build them
based on reality,
not some ‘softened’
i.e. falsified predictions.
I’ve had to dig
into the stats
because I can’t trust
the people deciphering the stats
to tell the whole truth.
Don’t lie about bad news.
You don’t have to volunteer
the truth
if doing that will hurt you
and others.
But don’t lie about it.