I prefer readers pre-order
my new releases.
That creates a marketing challenge
for me
because I’m trying to convince people
to take action/spend money
NOW
for a payoff that might happen
months from now.
Most people aren’t interested
in delayed gratification.
So I promote pre-orders
by telling readers
if they pre-order
NOW,
they don’t have to worry
NOW
about seeing spoilers.
They can avoid the product pages
for my books
at booksellers.
They can ignore
social media posts
and reviews.
Some readers are convinced
merely by the
‘they don’t have to worry now’
part.
In a chaotic world,
if they pre-order my book now,
remembering to buy it later
will be one less thing
they need to worry about.
The key is to make
that future action
a NOW issue.
As
Seth Godin
shares
“All problems are
short-term problems
if we tell ourselves
the right story.
But we usually don’t,
because we discount
the future significantly.”
Make future actions
a NOW issue.