Some Customers WANT Imperfect Products

One of my buddies
buys first versions
of games.

She knows
the games will have bugs
in them.
They won’t be perfect.

But she is willing
to tolerate those faults
to have the games first.

I have a weakness
for products
with small imperfections
in them.
Every object
in my house
has something wrong with it.

We are often told
we should perfect
our new products/services
as much as possible
before releasing them.

But there’s a market
for imperfect products/services.

And,
as Seth Godin
shares,

“If you want to leap forward,
you’ll need to ship things
before they’re perfect,
mostly to people
who want to buy them
before they are.”

Our products/services
don’t have to be perfect
to be viable.