I have a group of superfans
who always buy my books
and always help promote
my books.
They consist of
about 1% of my readers.
1%.
That’s it
yet that 1% makes
a HUGE difference in my sales.
As Seth Godin
shares
“If 2% of a population
takes coordinated action,
it makes a difference.
If 5% do,
it can change everything.
This simple math
also means that
most people rarely do anything.”
Expect most people
to do nothing.
Celebrate and pander to
the people
who help.
They are rare.
They are special.
Treat them well.