I warn readers
there WILL be spoilers
posted
about my newly released stories.
If they want to avoid
the spoilers,
they should pre-order the story.
I know there will be spoilers posted
because I design my stories
to be talked about.
Spoilers are a side effect
of a product launch
product designers should want.
We WANT customers
to rave to others
about our products and services.
During those raves,
too much information
will be shared.
That’s human nature.
So I account for that.
I offer a way
for spoiler-haters
to avoid spoilers
(pre-ordering the story).
And I ensure
the stories provide happiness
even if they are spoiled.
The magic isn’t
in the surprises.
We WANT spoilers
to be posted
about our products/services.
Design those products/services
to prompt spoilers
and to provide satisfaction
if…when those spoilers happen.