I do the bulk of the marketing
for my Romance Novels.
I buy the advertising.
I post on social media.
I send newsletters.
Superfans are responsible
for about 95%
of the remaining promo.
Fellow writers do the rest.
Casual readers
do sh*t all
regarding marketing.
So I design my promo
to appeal to new readers, yes,
but to also appeal
to my superfans.
As Seth Godin
shares
“It’s peer-to-peer interaction
that shapes our culture,
and culture that shapes our world.
The opportunity for anyone
seeking to make a change happen
is to enlist people
who are on a similar path
and give them the tools
and the motivation
to engage with
the people around them.”
Woo your superfans
and they will sell
your products/services
for you.