Every industry has acronyms,
a series of words
shortened to a series of letters.
Acronyms save time.
It is faster to say NASA,
for example,
than
National Aeronautics and Space Administration.
But acronyms are only effective
when
the person we’re communicating with
knows what those letters stand for
AND
there is only one possible
interpretation of the letters.
If I’m marketing
to the general public,
I either
don’t use acronyms at all
or
I explain them
when I use them.
I will say
something like
“In Romance Novels,
the main characters
always find their romantic
HEAs, Happy Ever Afters,
or
HFNs, Happy For Nows.”
This is important
also when using an acronym
that might have two or more possible
interpretations.
MC, for example,
in Romance Novel talk,
could refer to Main Character
OR
Motorcycle Club,
an extremely popular subgenre.
Don’t assume everyone knows
the acronym you’re using.
Considering explaining it
the first time it is used
in a communication.