I have strong connections
in the insurance industry.
There’s a business reason for that.
If insurance companies
are concerned about something,
business builders should take note
of that something.
The insurance industry
deals with probabilities.
That is one of their areas
of expertise.
They have models to predict events.
They look at trends.
They track different types
of data.
If they’re concerned
about flooding in a certain area
and increase premiums there,
there will likely be flooding
in that area.
If they’re concerned
about unvaccinated workers
and increase health coverage premiums
for them,
there is a huge likelihood
those unvaccinated workers
will become seriously ill.
We should plan not only
for increased insurance premiums
but also for the actual event.
It WILL happen…eventually.
Your insurance contact’s concerns
should be your concerns.
(And we all have an insurance contact
as we all have insurance.
Many of us merely don’t talk to them.)
Track these concerns.
Treat them seriously.
Reduce surprises.