“What’s the next big thing?”
is a common question in all industries.
It is a powerful answer to know.
No, not to rush out and
develop a solution or a copy of the solution.
That is already being done
(that process started years ago).
Then why?
To help you design
the next, next, next big thing.
Look at the literary world.
What is the next big thing?
eBooks.
They exist but aren’t big yet.
What is the next, next big thing?
eBooks with audio.
I suspect that’s in final stages of development.
What is the next, next, next big thing?
eBooks with video.
That is where the opportunities lie.