Many business builders are optimists.
We have to be this way.
We’re designing new products/services
in crowded markets,
hoping they’ll be successful.
But when it comes to other people,
it benefits us
to see humans as we really are.
We learned,
for example,
during the pandemic
that many people
don’t give a sh*t about others.
It would be nice
if they cared
but they don’t
and it is unlikely
our product/service will immediately
make them change their minds.
So we should assume
they won’t
alter their stances.
If our target market
includes those people,
we should ensure
that’s something great
in the product/service
for them.
See other people as they truly are.
None of us are perfect.
We all have faults.
Acknowledge those faults.
Design your products/services
and their sales/marketing campaigns
around our imperfections.