I will often describe
aspects of my romance novels
as being
magical.
Readers REALLY respond
to that.
They’re looking for magical.
They’re looking for special.
They’re looking to be transported.
As Seth Godin
shares
“Humans like magic.
It gives us solace
and energy
and hope.
In many ways,
the rational era of
science and engineering
and evidence and proof
eliminated any practical belief
in magical forces.
We know how
and why
the sun sets every night.
But we still desire magic.”
I suspect your prospects
are looking for magical also,
magical solutions,
magical customer service,
magical experiences.
Don’t be afraid
to use that word
in your marketing copy.