My latest book
has no reviews
days after
it has been released.
But I know readers loved it.
Why?
Because over 60% of them
have already pre-ordered
the next story
even though
that next story doesn’t release
for 3 months
(a long time
in the book business).
Reviews can lie.
Ratings can lie.
Competitors have been known
to manipulate these.
Some people will tell you
what they think
you want to hear
or what they think
people like them
should say.
Pre-orders/advance sales/additional orders
don’t lie.
If those are high
(in the book business,
that’s often an over 50% rate),
customers/clients love
what you sold them.
If those are low,
you either have to make
next orders easier to do
or
you have more work to do
on your product/service.