Yesterday was Star Wars Day
(May The Fourth Be With You).
Some of my romance writing buddies
released Science Fiction Romances
yesterday,
thinking to tie those releases into
Star Wars Day.
Their sales were…not good.
Why?
Because everyone with anything
science fiction or space related
was promoting their products yesterday.
Booksellers, bloggers, reviewers
and other business partners
had also planned their Star Wars Day activities
months ago.
They didn’t have time
to include a new release.
Special days
like Christmas
or Pi Day
aren’t good days
to release products.
They ARE great days
to promote existing related products.