I started a new pen name (a new brand)
recently.
One of the actions I’m taking
is testing marketing opportunities
under this new pen name.
With an established pen name,
it is challenging
to distinguish
which results were due
to the power of the pen name
and
which results were solely due
to the promotion.
With a new pen name,
this is much easier.
The process has been…illuminating.
About 80% of the promotions
I found successful for my established pen names
are not at all successful
for this brand new pen name
(even though the branding is very similar).
This doesn’t mean
I’ll stop using these promotions
for my established pen name.
They ARE selling books (products).
But I definitely won’t
use them
for new pen names.
And I won’t recommend them
to newer writers.
A new brand brings
new opportunities
for testing.
Take advantage of that.