We see this
in Romance all the time.
A writer puts her book
in a niche
where it doesn’t belong.
Except she can’t see
her book
doesn’t belong there.
She doesn’t realize
her product
is significantly different.
Many of us
can’t see
how we/our products/our businesses
are different.
That can hamper
our success.
Seth Godin
shares
“There’s absolutely
nothing wrong with being different
from the crowd.
In fact,
it might be the ideal path forward.
The problem begins
when you don’t see
what’s not matching up.
The best way
to transform the path
is to see the path first.”
How do we do this?
It can be as simply
as asking.
I will often ask
people familiar with the niche
what makes my stories
special or different.
I will often also
present a cover
or blurb
or premise
and ask people
which niche it belongs in.
Know how you are different.
Take time
to uncover this.