Ten years ago,
as a brand new writer,
I could target paranormal romance
as a niche
and sell a lot of books
in it.
Today, that niche
is WAY too large
for a new writer.
She would get lost
in it.
There are millions of entries
in paranormal romance.
Today, I might target
bear shapeshifter M/F paranormal romance
as the niche.
And that would be okay.
I could afford the
expected advertising spend in it
and
there would be enough readers
to give me a ‘nice’ income.
Seth Godin
shares
“…instead of
an infinite number
of successful titles,
the market begins to segment.
Instead of one blockbuster movie
like Jaws
that owns the summer
for an entire nation,
there are multiple markets,
multiple audiences.
But within those segments,
there are still hits.”
Today’s market consists of niches
and that’s great for
business builders like you and I.
We can afford to reach
prospects
in a niche market.
We can,
with some effort
and other resources,
own a smaller niche.
Niche markets
are perfect
for small and growing businesses
like ours.