As we slowly emerge
from the pandemic,
from lockdowns
and social distancing,
there is an urge
to leave the past year
and a half behind us.
Resist that urge.
We’ve learned things
over this past year
and a half.
We’ve learned more
about our customers,
about how to reach them
when face-to-face contact
isn’t available,
about their fears,
their preferences,
their needs.
I’ve known my Mom
all my life.
(grins)
I learned over the pandemic
that she loves receiving packages.
She doesn’t care as much
what is inside those packages.
She merely loves receiving them.
I have set her up
with monthly deliveries
of supplies like toilet paper
and that will continue
long past the pandemic.
You HAVE learned things
during this past year and a half.
Hold onto those learnings.