I travel quite a bit.
When I travel,
I like to give my business
to local companies.
Due to the pandemic,
I haven’t traveled in
about a year.
I’m now receiving
hundreds of notifications
from local businesses
saying they’ll close my accounts
due to inactivity.
This pisses me off
for a number of reasons.
I will have to
open new accounts
if I want to shop with them
again.
That’s a huge hassle.
But the most irritating thing
is…
I don’t feel special.
I went out of my way
to shop local,
to give them my business,
and they didn’t even
take a few minutes
to pursue the list of patrons
whose accounts they were threatening
to close.
Look at your systems.
Are they still applicable now,
during a pandemic?
And if you’re thinking about
sending threatening letters,
perhaps take a moment
and see if many of those customers
have something (obvious) in common.