Thursday was
Derek Craven Day
in Romancelandia,
in the Romance Novel
Industry.
It is a day
dedicated
to one character
in one bestselling author’s
(Lisa Kleypas’)
first published novel.
Fans started this celebration
and it grows every year.
This year,
a pandemic year,
a year in which the Romance buzz
is all about Bridgerton,
a similar novel,
the day was widely celebrated
throughout the community.
It is a great community building
and marketing event.
Lisa Kleypas’ novels
and other similar books
were definitely
bought and enjoyed
on Thursday
Creating a day
is d@mn easy.
Simply claim one.
Making the day
worthy of celebration
is more challenging
but it can be worth it.
Consider creating a day,
claiming it for your industry
or one of the products/services
you and your competitors offer.