Any marketing platform
you don’t own or control
can vanish tomorrow,
along with
all of your followers
and all of your content.
This isn’t bad or good.
It is merely the way
it is.
We should try to
transfer followers
to platforms we own.
Many of us
realize this.
But we should also
ensure
the evergreen
i.e. lasting
searchable
content
we craft
is posted
on platforms we own.
The topics I chat about
on social media platforms
I don’t own
like Twitter or Instagram
are often trendy.
A year, a week, a day
from now,
few people will care about it.
I don’t care
if that disappears.
When I talk about evergreen topics,
about things
people are still likely
to be interested in
a year from now,
however,
I ensure I post a heavily revised
copy of it
on one of my blogs.
The blogs are controlled by me.
I own the domains,
have backup copies of the content,
the coding, etc.
I can move it anywhere I wish.
That great content
is never lost
(unless I seek to lose it).
Trendy content
can be posted anywhere.
Ensure your lasting content
is posted on
platforms you control.