When I complete
one of my many
read-throughs of
an upcoming book release
(product release),
I make notes
on every topic
at all applicable
to the book.
If the heroine’s hair
smells like peaches,
for example,
I make a note about that.
Why do I do this?
Because I know
when the book releases,
I’ll need hundreds of
blog and social media topics
for my marketing efforts.
I could write a blog post,
for example,
on popular fruit scents
for shampoos
or
the history of shampoo
or…
I do this
during ANY type
of product development.
I note
possible marketing angles.
I include this
in my pitches to executives
and, if the product
makes it to customers,
in my social media posts.
Collect marketing topics
as you develop your products/services.
You will likely need them,
especially in this
social media heavy world.