We’ve all done it.
A business builder
seemingly comes out of nowhere,
her business
is the hot new entity,
And we feel envy.
We wonder why
OUR businesses aren’t succeeding
like her business is.
Except she didn’t truly
come out of nowhere.
She was toiling in obscurity
for decades
or
she had powerful connections
or
she obtained her business idea
from someone else
or…
We don’t know this
because
we merely started
benchmarking to her business
today,
the day her success
brought her to our attention.
“We’ve been brainwashed
into
keeping up
with the Joneses.
Paying attention
to our peers
and staying ahead,
just a little bit.
But if you’re
in that trap,
it’s probably worth considering
who your Jones’s are.”
If you benchmark to others,
know who those others
are.
Don’t benchmark
to random successes.