A few years ago,
I held the stance
that I shouldn’t promote
products/services
on bad news days in the US.
I’ve had to
change that stance.
Why?
Because there is
a bad news story
almost
EVERY day in the US.
A certain leader
ensured that happened.
He knew
bad news was attention-gaining news
so
he created it.
EVERY day.
Even during a pandemic.
This tactic was extremely successful,
so successful
that I doubt it will change in the future.
Someone will always seek
to use it.
We have to promote
(respectfully)
now
on bad news days.
We don’t have a choice
about that.