Many business builders
have a portfolio of projects
we’re working on
– whether these are
marketing pushes,
product releases,
or even new businesses.
The projects I love the most
are the ones
that help each other.
For example.
I have two groups of stories
(products).
They have different readerships
yet they are connected.
They share the same world.
If one of them does well,
it increases the likelihood
the other does well.
If one of them flops,
it still serves
as additional content
for the other one.
“The best portfolios are
persistent
(because patience is
a rare skill),
they’re generous
(so others root for you
to succeed)
and
they build on each other
(because then,
even the ones
that don’t work
increase your chances
for the next one
to work out).”
Put some thought
and planning
into your portfolio
of projects.
That will help you
succeed.