There are thousands
of niches within
the Romance Novel Industry
and these niches
have different types of readers.
In Contemporary Romance,
for example,
the readers tend to only read
new releases.
They want books set
in today’s world,
a world they know
and don’t have to imagine.
In Paranormal Romance,
as another example,
books are set in
an imaginary world.
Those books can be read
and enjoyed
decades from now.
Paranormal Romance Readers,
as a result,
are happy to buy
an older book.
As you can imagine,
the lifespan of a Contemporary Romance
is MUCH shorter
than
the lifespan of a Paranormal Romance.
There is very little passive income
for Contemporary Romance writers,
especially compared to
the impressive passive income
Paranormal Romance writers
enjoy.
With Contemporary Romance,
writers have to make
a big splash with a new release
right away
or it won’t make a splash
at all.
The lifespan of a product/service
will impact almost everything
– from design
to pricing
to promotion.
Know what your product’s/service’s
lifespan is
and what that means
to your business.