There are no
perfect launches.
None.
And the more innovative
the product or service is,
the more flawed
the launch will be.
When I released
what would eventually be
one of my most successful
books,
I promoted to
the wrong target market
for it.
It was THAT innovative.
And yes, it was a disaster
at first
but I eventually got it right
and saw and continue to see
great success with it.
It wasn’t my first innovation.
I expected mistakes
and I recovered from them.
“If you’re working
on the frontier,
if you’re leading,
creating
or inventing,
you’ve signed up
for mistakes.
That’s the price
of innovation.”
You WILL make mistakes
and that’s okay.
Everyone does.
Focus on the correction
and what you can do
next.