Amazon, in my area of the world,
gives free shipping
on orders over $35.
My original planned purchase
is rarely over $35
but it is usually d@mn close.
So I buy extra
to get the free shipping.
That might not seem
like a huge increase
in sales
for Amazon
…except
I do this EVERY time
I order from them.
I purchase
thousands of dollars
of extra products
every year
to get the free shipping.
I suspect I’m not
the only customer
who does this.
That adds up.
A florist I use
asks at checkout
if I’d like to
also buy
a sun catcher
from them.
I almost always
DO buy this sun catcher
(the sun catchers are all different).
Again, it isn’t a huge increase
in the order
but I do this EVERY time.
Can you encourage
your customers
to spend a little bit more
per visit?