One thing
I’ve always known
and
the pandemic drove home
is…
The majority of people
are selfish.
They won’t wear a mask
to save their own d@mn lives.
They definitely won’t
buy your product,
participate in your project,
donate to your charity
merely because
it is the
nice,
kind,
generous
thing to do.
Thankfully,
there are millions
of other ways
to push people to act.
You give them
a one-of-a-kind
thank you gift.
You add them
to a unique insiders-only
club.
You give them
a discount.
You put their name
on the side of a building.
You print their name
in a newspaper ad.
Assume everyone is selfish
and appeal
to that selfish nature.
You can use those tactics
to convince people
to be generous
and kind
and supportive.