The juice of fruits
grown in different regions
at different times
taste unique.
A Florida orange
doesn’t have the same
taste profile
as a Brazilian orange.
A grape grown
in 2010
doesn’t have the same
taste profile
as a grape grown
in 2011.
The average orange juice
producer
mixes orange juices
from different regions
to give their customers
a standard taste.
The uniqueness of
specific orange crops
is hidden.
We aren’t told
the year of the orange juice
or the specific region
where the oranges
were grown.
As it isn’t marketed
as being important,
the average
orange juice drinker
doesn’t believe it is important.
Wine producers,
in contrast,
embrace the uniqueness
of each crop of grapes.
The region
and the year
are promoted as selling points.
Yes, this means
there are bad years
but the benefit surrounding
the good years
more than compensates.
Wine drinkers
have been taught
to value the uniqueness
of where and when
the grapes were grown.
Differences
can be embraced
or
they can be eliminated.
Consider that
when you’re supplying
a product
with variable inputs.