Most of the businesses
that survived
the Great Pause
had one thing in common
– they could adapt quickly.
Their retail businesses
became pick up
and shipping depots
during lockdowns.
Their customer interactions
switched from
walk in face-to-face encounters
to email.
Their restaurants
delivered food.
Their chefs taught
via Zoom
patrons how to cook at home.
They had options.
They could switch
from one tactic
to another
fairly quickly.
They had THOUGHT
about the possibilities.
The pandemic might
soon be over
but I suspect change will continue.
As we build our businesses,
we should make our systems
as flexible as possible.
We should consider
what we will do
if our preferred strategy
is no longer available.
We should think about this
BEFORE this happens.