Most of the people
who read
Romance Novels
are women.
When I craft
my stories
(my products),
I craft them to
appeal to women.
I DO have a few male readers,
however.
After crafting my stories
to appeal to women,
I re-read them
to ensure they don’t
repel those male readers.
“Without generalizations,
it’s almost impossible
to begin to serve people.
And there lies the trap.
If we stick with them too long,
or insist that they are absolute,
or fail to seek out
the exceptions
that all generalizations have,
then we end up
excluding or ignoring people
who need to be seen.
Which betrays
all the work
we set out to do.
We begin with a market
or an audience,
but we ultimately serve
the individual.”
View your products,
your marketing campaigns,
your other projects
at both the target market
and the individual customer
levels.
Try to satisfy both.