Black Friday
is a huge sales week/weekend in the US
(and yes, it now lasts longer than a day)
for some things
but not ALL things.
It isn’t a huge sales day
for eBooks,
the product I specialize in,
for example.
It makes no sense
for me
to have a special sale
this weekend.
I would be competing
with other products
to promote it
and
lowering prices
DOES take time
and other resources.
I do, however,
promote my permanently free
or on sale
products
on social media.
That takes little effort,
costs nothing
and
it DOES encourage sampling.
Why?
Because Black Friday shoppers
are often
different types of shoppers.
They’re looking for deals
and they are often looking
to share information about deals.
Mention your
permanently-on-sale items
on social media
this weekend.
Those sales might not be
Black Friday exclusive
but they are likely to interest
Black Friday shoppers.