When I choose
an excerpt
to ‘sell’ a book,
I look at the emotion
that scene
will pull from readers
on its own.
I’m not selling
the plot or the characters
or the setting.
I’m selling how the book
will make them feel.
I sell the escape of it.
I sell the happy
at the end,
the happy ever after.
I sell the sexy
And the excerpt
should give readers
a taste of that.
“When Steve Jobs
launched the first
Apple retail store
he said,
“People don’t just want
to buy personal computers;
they want to know
what they can do with them.”
Great communicators
don’t sell products.
They sell benefits.”
Sell the benefit
of your product/service.
When you select
a ‘sample,’
that sample
should supply a taste
of that benefit.