I ordered
a handmade craft
from a one-person business.
It arrived
in a package
with a handwritten label.
I’m a jaded business babe.
I know almost everyone
can afford
a printer
and printed labels.
Yet I was CHARMED,
absolutely captivated.
The business builder
(or one of her minions)
took the time
to hand address the package.
It might have been
accidental marketing
but it was brilliant.
It drove home
the fact
that I was buying
from a small business
and the item inside
was also
handcrafted.
If you’re promoting yourself
as a small business
and especially
if you’re selling handcrafted items,
consider hand addressing
your deliveries
or letters to customers.