In the Romance Writing business,
many writers put
all of their focus
on release day.
The day after release day,
they are usually disappointed
because their book
didn’t ‘breakout.’
I’ve had the good fortune
to have breakout hits.
NONE of them
broke out
on release day.
Their release days
were ‘normal’
i.e. fairly disappointing.
When did they break out?
After weeks or months
of hard promoting
and gradual readership
(customer)
building.
“Not everyone goes first.
Almost no one does.
That’s how our culture changes
–when the few early adopters
tell the others.
And so each of us
has to persist
and continue to show up
in the marketplace,
doing the work
and earning the trust
of people who don’t
get a thrill out of
going first.
People don’t show up
when you launch.
They show up
when they’re ready.”
Launch day is unlikely
to be breakout day.
Don’t give up on
a product/service
immediately after
launch day.