A certain world leader
admitted,
on tape,
that he knew
how dangerous COVID-19
was.
He knew this
yet he encouraged
his followers
to put themselves in danger.
He deliberately
put the lives of
his ‘superfans’ at risk.
Yet they don’t seem to care.
Even now.
His superfans
know he lied to them,
know he put their lives
in peril
yet they still follow him,
would still do anything
he told them to do.
They aren’t angry
or upset.
They’re as loyal
as ever
to him.
THIS is the power
of superfans.
I have superfans
who will buy
anything I write.
I know I will always have
them as readers.
That’s reassuring
but it is also concerning.
Because I know
if I tell them
to do something bad,
they’ll do that something bad.
If I tell them
to do something dangerous,
they’ll do that something dangerous.
I could hurt others
with one flippant comment.
If you have superfans,
you have power.
Wield that power
carefully.