One of my most popular novels
is approaching
a significant anniversary.
Will I acknowledge
this anniversary?
I will promote
the novel heavily
but I won’t mention
the anniversary
or the number of years
it has been released.
Why?
Because my prospective readers
(customers)
want new.
They want fresh.
They are LESS likely
to buy this novel
if they realized
how old it is.
Know if your prospects
value new vs longevity.
If they value new,
consider forgoing
any mentions
of anniversaries.
Celebrate those privately.