One of the most powerful ways
to build excitement
over a book release
(or ANY product release)
is the countdown.
Every day,
there’s a notice posted
to social media
about how many days
there are left
before the book releases.
“Thea von Harbou
invented the countdown.
10, 9, 8…
It works.
It focuses the attention
of everyone involved
and ensures that
we’re truly alert
for what’s going
to happen next.”
Countdowns are powerful.
Consider using them
for your next product release.