In the past,
I’ve wondered
how celebrity death rumors
happen.
Why wouldn’t the rumor spreader
simply contact
the supposedly dead person?
I no longer wonder
about that.
Since I’ve been kicked off
Facebook
(due to my account
being accessed),
there has been
much speculation about why
I no longer have an account there.
The most popular rumor
is I’ve quit writing
(the writer equivalent
of the celebrity death rumor).
My email is posted everywhere.
These rumor spreaders
could easily obtain the truth
with one email.
Heck, I’ve posted
the truth on my blog
and other social media platforms.
They don’t want to
hear the truth.
They WANT to speculate.
I use this in my books.
I will hint at some
minor plot issues
but I won’t outright
confirm or deny them.
I allow my readers
to speculate
and they love this.
How can you use
this in your marketing?
You can hint that the woman
in your ad is pregnant
but not confirm it.
You can imply
the anonymous supporter
of your product
is someone important
but not confirm it.
You can list the key benefits
and then talk about
‘other benefits’
and not say outright
what these other benefits are.
There are many more ways
to have fun with this,
to use the appeal of speculation.
Speculation is powerful.
Consider using it
in your marketing.