A middle class loved one
offered to rent an empty apartment
to a loved one
living at poverty levels.
I asked the middle class loved one
what happens
when the poverty level loved one
loses his job.
The middle class loved one
said,
“He’ll move out, of course.”
There is no ‘of course’
about that.
The average person
living at poverty levels
wouldn’t move out
unless they were forced
to move out.
Why?
Because they have
no where else to go.
Because they intend
to ‘catch up’
once they find another job
(which won’t happen
because they will merely be
breaking even
with this new job also.)
Because they will
rationalize
that having someone
living in the apartment
is better than having
no one live there.
H*ll, they are doing
the middle class loved one
a favor by living there!
When pitching a deal
and especially
when drawing up a contract,
think like the person
you’re proposing the deal to.
If the deal is important
emotionally, financially
or in other ways,
ask someone neutral
or on your side
with a similar perspective
as your prospect
to run through
the scenarios with you.
Think like your prospect.
Don’t assume he thinks
the same way you do.