You might think
you’re your target market
but you aren’t.
Merely the act
of CREATING a product
differentiates you
from the people
you hope to BUY your product.
Start by assuming
you know VERY little
about your target market.
This is a good stance
to take
on almost everything.
Assume you know nothing
and educate yourself.
Seth Godin
shares
“That’s a common mistake.
We make it all the time.
We assume that
our neighborhood is like
every neighborhood,
that our situation
and experience is universal.
That’s rarely true.”
You are NOT
your target market.
Stop yourself
whenever you think that.