One of my best friends
is very particular
about her tea.
She likes it
served in a certain type
of teapot.
She likes
certain brands and flavors.
Which is why
we often have lunch
at one restaurant.
This restaurant supplies
all of these things.
My friend is happy
there.
She is one of their
best and most supportive
customers.
As long as they don’t change
the tea offerings,
they have a customer
for life.
“Picky people have
consistent preferences
and standards.
Difficult people change
their preferences frequently,
and often in response
to who is presenting to them
or the mood they’re in.”
Difficult customers
are unlikely to ever be pleased.
Their default setting
is unhappy
and they will change
their preferences
to get to that default setting.
We CAN please
customers who are particular
about their preferences
(IF we want to please them).
And once we please them,
they are more likely
to become
our most loyal customers.
We aren’t one of many businesses
to them.
We are one of the very few
who supply
what they want.
We are unique
for them.
We are special.
We WANT to be
a customer’s particular preference.
Strive for this.