The average American
reads
1 book a MONTH.
If I was writing
for the average American,
I wouldn’t be profitable.
Voracious Romance Readers,
in contrast,
read at least a book a WEEK.
That’s over 4 times
the average.
Many of my readers
read a book a DAY.
THEY are my target readership.
If you’re building a niche business,
information on the ‘average person’
won’t usually add value
to you
and it might cause
you to make wrong decisions.
The average person isn’t your target,
is usually not representative
in any way
of the people you’re trying to reach.
““Our typical customer”
is a more accurate and useful way
to start a sentence than,
“the average person.”
Because typical implies intent.
“The person we are seeking to serve does this…””
Delve deeper
than the ‘average person.’
Uncover stats
on the typical person
in your target market
instead.